Instagram is a great app for sharing your personal highlights, but there are more options. For example, use Instagram to sell things. In this article you can read how to set up a fun and successful online store that will reach millions of potential customers.
Part 1 of 2: Putting your webshop online
Step 1. Decide what you want to sell
Think about what kinds of products appeal to Instagram users and see what's already on offer. Remember, you want to stand out with your stuff, so come up with something new or different from the rest.
Most products on Instagram fall into the "fashion" and "beauty" categories. You have the best chance of success with these types of products, especially if you offer a unique product
Step 2. Find inspiration
See which stores are having success on Instagram and try to find out how they work and why they are successful. Be careful not to copy these examples exactly. Use them only as inspiration.
Step 3. Register your shop on Instagram
Choose a username that is unique and easy to remember, so nothing too long or complicated. Make it easy to write without too many numbers in the name. You obviously want customers to be able to find you easily.
Step 4. Use the logo of your webshop as a profile picture
Upload the logo of your webshop to your new Instagram account and set it as your profile picture.
Don't have a logo yet and can't make one yourself? Then hire a graphic designer. To do this, find someone creative enough to design a professional looking logo that is beautiful and impressive. Another option is to design your logo yourself on a website with a free logo creator
Step 5. Edit your profile
Briefly describe what kind of stuff you sell and what services you offer. Provide a short and professional description. Of course, your contact information is also included here. Save the description to your Instagram profile.
Step 6. Upload products and relevant information
Upload good quality photos for all products individually. Do not put products in a set in the photo, because then it is not clear which product you want to sell. Visitors can comment or heart each photo. Also remember to clearly describe your payment and shipping method. Have you done all this? Then your store is open and you can start selling.
Linking your Instagram account with inSelly
You can link your Instagram photos to the website inSelly.
Step 1. Log in with your Instagram username and password
Step 2. Add an extra tag to the Instagram photos with your products
This hashtag is #inselly. These photos are automatically added to your inSelly account and create your own online store.
Step 3. Fill in the 'Personal information' form
Add your PayPal email address to receive direct payments.
Step 4. Enter the price and shipping costs of all your products
Step 5. Put your inSelly web link in your Instagram account
With every new offer, write: 'Click link in bio to order'. This way your followers can buy your products in a single click.
Step 6. Share the link of your inSelly shop
Share the link of your inSelly online store with friends and followers from all your social media networks so that everyone can buy your products.
Part 2 of 2: Getting more customers
Step 1. Get more followers
Every follower is a potential customer. Search online how to get as many followers as possible. Try the following:
- Link your Instagram account to your Facebook, Twitter, and/or Tumblr accounts. Use all your social media accounts to promote your shop.
- Random people follow, especially when you think they're interested in your products.
- Be friendly and always respond to a request for information.
Step 2. Have a nice photo gallery
Your photos should be of the highest possible quality.
Step 3. Add hashtags
Online sellers use hashtags like #forsale, #sale or #forsale. Also use hashtags that describe the category of your products. For example, use #beauty, #makeup and/or #lipstick. Use both Dutch and English hashtags for maximum reach and likes.
Step 4. Stay active
Don't neglect your online store. Update your photos every day. Feel free to upload existing photos again.
Step 5. Let others advertise your products
Send a product to an influencer in exchange for a photo of them wearing or using this product. You reach many new customers this way.
- A good way to contact these influencers is to comment on one of their photos. Enter your contact details here and ask them to try your products.
- Look for influencers who also promote other products from Instagram webshops on their photos, then you have a good chance that they also want to advertise your product.
Step 6. Ask for customer reviews
Politely ask for a photo when you send people their packages. Upload these photos to show a positive user experience of your online store.
- Keep in touch with your followers and customers by liking and commenting on their photos. This way they keep your shop in their sights.
- Always keep your customer service polite and professional. There is no excuse for rude behavior - even when customers are rude to you.